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Campaign Commander™ Demo Tour
Getting started with Email Marketing
Getting started with Email Marketing is easy
Opening a Campaign Commander™ account is quick and easy. Your Emailvision account manager will configure your Campaign Commander™ account for your specific user requirements. You and other approved users will be provided with secure passwords that enable you access to various functions depending on your user rights.
Now, you are ready to go! There is no need to purchase any expensive hardware or install any complicated software!
Importing your email list
To upload and import your email list into Campaign Commander™, you simply select the file in your computer (or network) and then import it with a click of the mouse into your account via a secure https link provided by Campaign Commander™.
Your list is automatically updated according on the subsequent behavior of your clients (for instance: opened such and such campaign email, clicked on this or that offer, etc.). The system automatically manages your new subscribers and any unsubscribe or profile change requests (opt-in and opt-out).
The system also handles data exchange and automatic updating of your list in XML format. At any time you can download your file or segments of your file with the data download module.
Building your opt-in web forms
Campaign Commander™ features a powerful and simple web form builder tool which you can use to design your own “opt-in” subscription forms, questionnaires, and client profile update forms.
These forms will enable you to maximize the number of client email addresses that you collect from your Web sites, to enhance your list, and to keep your list constantly up-to-date.
Preparing a campaign
Selecting your target audience
Campaign Commander™ features a very precise tool for segmenting and selecting members of your list.
Using the segmentation module, you can select existing or prospective clients based on data they have provided you or based on their past behavior.
For instance, if you were launching a promotional campaign to sell hats, you could select all members of your list who have indicated that they were interested in hats AND who have opened and clicked on email offers featuring hats over the past 9 months.
Inserting your message
Once you have finalized the text and design of your message, you can insert it into Campaign Commander™ from your computer by either copy/paste, importing a local file or via a URL. Campaign Commander™ automatically identifies any links within the message for tracking purposes.
The system supports Text, HTML, Rich Text and multipart media formats enabling you to send your message in the optimal format for your clients.
Personalizing your message
You can personalize your “from”, “to” and “subject” fields for greater impact. You can also personalize the body text and the images inserted in your messages based on declarative AND behavioral customer data. Thanks to Campaign Commander's dynamic content module, you can perform true one to one marketing on a large scale. You can for instance emphasize the products that your clients clicked on but did not buy during your previous email campaigns.
The advanced personalization system enables you to specify “and”, “or”, “if”, “multiple ifs” and “switch” operators alone or in any combination.
Testing your email marketing campaign
While preparing your campaign, you can preview your message at any moment and carry out dummy runs on test email addresses in order to ensure that presentation and personalization are optimal in all formats.
Campaign Commander™ features a very useful “split testing” tool which you can use to test different offers on random samples of your list before rolling out the winning offer to your entire list or segment.
Delivering your campaign
Campaign commander™ features a very practical campaign planning tool. You can select the date and time on which you wish to send out your campaign with a few clicks of the mouse. Thanks to Emailvision's robust infrastructure, your email campaign will be sent out on time and on schedule at unparalleled speed (approx. 1 million messages/hour). You can monitor the response to your campaign in real time.
RSS campaigns
The RSS Module enables you to publish your email campaigns into RSS feeds with minimal additional work.
Campaign Commander™ hosts your feeds and provides you with an RSS address to publish on your web site to win new subscribers.
Automated campaigns
The Reflex Module allows you to programme the automatic sending of messages according to pre-defined rules and triggers. For example, you can send welcome messages to new customers, birthday cards on birthdays, or subscription renewals after expiry dates.
User Rights and Workflow Management
With Campaign Commander™ User Rights and Workflow Management tools, your campaign design, production and approval processes become consistent and seamless.
Each step in your campaign production workflow is assigned to a dedicated member, based on his role, defined in the solution and personalized for your organization.
Viewing the results
Real-time reports
One of the key strengths of Campaign Commander™ is its ability to display the results of your campaigns in real time and enable you to monitor your clients' behavior in response to your campaigns.
For each campaign, you can monitor the open rate, click through rate, conversion rate, hard bounce rate, and soft bounce rate. This facility will enable you to gain a better understanding of your clients' requirements and react rapidly to new marketing opportunities.
Detailed statistics
For a more in-depth analysis of your email marketing campaign results, Campaign Commander™ can generate drill-down and detailed reports of your current and past campaigns.
These reports are available in graphical and table format and can be imported into Excel with a simple click.
Bespoke reports
Campaign Commander™ features dozens of standard report templates and you can also easily create bespoke reports to suit your specific requirements.